Based on a new study released today, young girls who have seen season one of YouTube Red’s original series Hyperlinked are now 11 percent more likely to be interested in computer science (CS) careers than viewers who have not watched Hyperlinked. Conducted by Thicket Labs, the evaluation study was commissioned by Google and measures the factors that influence girls to choose computer science through a predictive model. The study focuses on the positive impact of Hyperlinked, a YouTube Red original series that shows a cool and diverse group of girls with sharp programming skills solving tech problems and everyday middle school issues.
Based on study findings, young girls who have seen season one of YouTube Red’s original series Hyperlinked are now 11 percent more likely to be interested in computer science careers than viewers who have not watched Hyperlinked. Watching Hyperlinked is strongly associated with positive perceptions of the field of computer science and encouragement from friends — two of the four major factors that explain a young girl’s decision to pursue computer science.
“Because of the complex nature of a big decision like choosing a career, a predictive decision model can provide a more accurate measurement of a future choice,” said Deepthi Welaratna, Founder & CEO of Thicket Labs. “The impact of Hyperlinked on the perceptions of its viewers is multifaceted and gives a clear indication of how positive media portrayals of computer science careers and girls who code have the potential to reshape the tech industry in the future.”
Together with Google’s Computer Science Education in Media team and the Geena Davis Institute on Gender in Media, the series convened an Advisory Council, consisting of: Madeline Di Nonno (CEO, Geena Davis Institute on Gender in Media), Kimberly Bryant (Founder and CEO, Black Girls CODE), Rosalind Wiseman (best selling author of Queen Bees & Wannabees), Jess Weiner (CEO, Talk to Jess LLC) and Michael Cohen Ph.D. (President, Michael Cohen Group LLC [MCG]). This team served as advisers on the series, working with the production team at every stage to make sure that girls in STEM were being portrayed accurately and that the show was modelling positive messages around girls and their relationships with each other.
“It’s crucial for us to work with subject matter experts and leverage various perspectives in order to break down stereotypes and allow underrepresented groups to see themselves reflected in mainstream media,” said Daraiha Greene from Google’s Computer Science Education in Media team. “We look forward to creating more favourable perceptions of CS across industries and demographics as we learn from this telling research and evaluation.”
“The positive messages reinforced throughout the series are resonating with the audience and it is our hope that anyone watching ‘Hyperlinked’ leaves inspired by the power of technology and the ways it can make a difference,” said Nadine Zylstra of YouTube Red Originals.
To evaluate the impact of Hyperlinked on its viewers and test whether the show has the potential to influence underrepresented groups to pursue CS, Google’s Computer Science Education team focused on media and evaluation worked with Thicket Labs to field two surveys before and after its premiere and reached a combined 998 TV viewers, out of which 623 had watched Hyperlinked on YouTube Red. The Thicket Labs evaluation model uses findings from Google’s study Women Who Choose Computer Science-What Really Matters (g.co/cseduresearch) to forecast the long-term impact of social programmes on people’s perceptions, attitudes, behaviours, and choices.
Key findings from the study are available at https://thicketlabs.com/s/GoogleCSedu_Hyperlinked_Report_Sept2017.pdf. ‘Hyperlinked’ is available for YouTube Red subscribers through YouTube and the YouTube Kids app.
more recommended stories
Students’ early test scores don’t predict academic growth over time
By: Carrie Spector – Stanford University For.
Study finds reading information aloud to yourself improves memory
You are more likely to remember.
Boys could benefit from greater numbers of girls in schools
Boys are more likely to perform.
Children praised for being smart are more likely to cheat, new studies find
Children who are praised for being smart,.
Ethnic diversity in schools may be good for students’ grades, study suggests
Early adolescents’ grades were higher when.
TED-Ed Original Lessons – Can you solve the fish riddle?
One of the many TED-Ed Original.
Fun teaching activity – Juggling
Sometimes, it’s great to get pupils.
A Blank Social Media Template to Encourage Writing
Here’s a great teaching resource that.
Here’s what parents REALLY want from teachers
Since modern day parents are so.
Internet use in class tied to lower test scores
Warning: Surfing the internet in class.